Contact Us

206.362.6227 or 1.877.US.ALANA

Inside Northgate Mall:

401 NE Northgate Way, Suite #520

Seattle, Washington 98125 USA


the fine print...

  • an ALANA rewards card is issued by ALANA Antique & Estate jewelry retail store at Northgate Mall Seattle.

  • By use of the ALANA rewards card, you agree to the terms and conditions of this program. 

  • ALANA does not charge any fees for the issuance/activation or use of rewards cards. Your earned funds do not expire. 

  • No purchase is necessary to enroll in the rewards program. 

  • Earn 10% from every $1.00 spent on merchandise in-store, excluding sales tax, in rewards credit at ALANA Antique & Estate Jewelry. 

  • Customers enrolled automatically earn rewards on every $1.00 of their purchase, except transactions that are paid by redeeming rewards. 

  • Reward funds earned may be used on future purchases of merchandise in-store. 

  • Customers may redeem a maximum of $1,000.00 in rewards credit per item, in-store.

  • Rewards credits are earned on fully paid merchandise purchases only. Layaway purchases will earn rewards credit when paid in full. 

  • Rewards are not an accepted form of down payment towards open orders, such as layaway's or special orders.

  • Negotiated trade-in values used toward payments on jewelry purchases do not incur rewards.

  • Payments for repair work do not incur rewards credit.

  • ALANA Rewards card must be present at time of in-store purchase to redeem value.

  • Rewards may only be redeemed by the customer it was issued to.

  • If a customer has multiple cards, only the most recently activated card will accumulate rewards, unless a specific card is presented at time of purchase.

  • Returned items with rewards earned will also be removed from the account balance. 

  • ALANA rewards funds are not redeemable for cash. 

  • ALANA rewards is not a credit/debit card and has no implied credit warranties. 

  • Rewards apply to in-store transactions only. Website orders are excluded. 

  • Cardholders are not sent statements of itemized transactions.  Balances can be checked by calling 206.362.6227 or email:

  • Report lost, stolen or damaged cards immediately by calling 1(877)US.ALANA or 206.362.6227.  Your rewards account balance is only protected at the point of time you notify us.  We will freeze the remaining balance and reload the balance on a replacement rewards card.  You must be present to receive the replacement card with identity verification. 

  • We reserve the right not to accept use of any ALANA rewards if we reasonably believe that the use is unauthorized, fraudulent, or otherwise unlawful. 

  • ALANA may amend the terms of this agreement at any time, including any rights or obligations you or we may have. 

  • ALANA will post amended terms on our website.  If you do not accept the changes your rewards account will be cancelled and any remaining credits earned will be forfeited.

ALANA Rewards program

Turn 10% of every jewelry purchase into rewards credit redeemable on your next purchase (online purchases excluded).

when Double Rewards are in play...

  • Along with our 10% Reward card program, earn an additional 10% on purchases made during select Double Rewards promotions.

  • ​The extra 10% rewards vouchers will be issued at time of purchase at the register. 

  • One voucher will be issued per transaction.

  • Vouchers may be redeemed towards additional purchases made for a limited time, to be determined during promotion offer.

  • Vouchers may be used in conjunction with Rewards credit at point of sale.

  • Voucher values must be redeemed in full, balances will be forfeit. 

  • Voucher values cannot be used as the only form of down payment towards a layaway or special order.  A minimum 20% down payment for layaway's and 50% down payment for special orders must be satisfied before reward credits or vouchers can be applied.

  • Voucher values expire, to be determined during promotional offer.

  • Unused voucher and/or balances cannot be transferred to the Reward Card program. 

  • Purchases made with redeeming vouchers are not subject for return or exchanges. 

  • Vouchers are not redeemable for cash.

  • Voucher values cannot be replaced or transferred if lost or stolen. 

  • Any voucher believed to be tampered with or fraudulent will be rejected. Evidence will be determined at the ALANA associates discretion. 

  • All other Rewards program rules and conditions apply.