Our upgrade program designates any

single diamond purchased from ALANA 

may be traded in for full credit

of the original purchased price ​​towards

any future single diamond purchase. 

ALANA has a zero tolerance policy toward the trade in conflict diamonds.  Nearly all of our diamond inventory comes from estates, therefore predating modern conflicts.  Our suppliers of new diamond jewelry have guaranteed that our diamonds are from a source free of conflict and all are participants in the System of Warranties put in place by the U.S. government. 

ALANA purchases estate jewelry from trusted contacts within the jewelry industry as well as from individuals who come in the store for her buying hours. All jewelry purchased from individuals are held and reported to the Seattle Police Department for review before we even begin processing it for resale. 

​most of our jewelry is certified by a G.I.A appraiser and all jewelry items are inspected by qualified jeweler for repairs needed.  If you discover you've purchased an item incorrectly labeled,  bring it back for a full refund.

Our Diamond Upgrade Policy guarantees your diamond will never lose its value to us. 

jewelry care

our guarantee

never lose the value of your diamond 

Contact Us

206.362.6227 or 1.877.US.ALANA

Inside Northgate Mall:

401 NE Northgate Way, Suite #520

Seattle, Washington 98125 USA

It is important to have your jewelry inspected and cleaned regularly by a jewelry you can trust. However, there are many things you can do on your own to care for and protect your jewelry. The information offered below will help you protect your valuable investments by avoiding some very real problems that arise from improper storage, heat, light and exposure to harmful chemicals.

Perhaps the easiest, and yet most often overlooked, way to care for your jewelry is ensuring it is properly stored at the end of each day. Precious metals and gemstones possess varying levels of hardness. In addition, some pieces possess sharper corners of design elements than others. For these reasons, one must avoid the temptation to simply toss ones jewelry together in a drawer or box. Piling ones jewelry together will most certainly result in scratches and even fractured gemstones. We recommend the following rules of thumb; 

Storing Your Jewelry:

  • Remove rings before performing household chores, such as cleaning, gardening or working with hand tools.

  • Jewelry should be stored separately to avoid scratches and damage from other jewelry. It is best to store your jewelry in a jewelry box or in individual cases/pouches. Make sure your jewelry box is equipped with padded slots, posts and compartments that offer the ability to store each piece securely.

  • Store necklaces, chains and bracelets flat or on so as to avoid kinks and knots.

  • Always store bead jewelry and pearls flat and in a soft pouch. Avoid storing pearls in plastic bags, as the lack of moisture will cause the pearls to dry out and decay.

  • Store jewelry away from sunlight as light and heat may have adverse effects on certain gemstones, causing them to fade or even crack (see the chart below for more details.) 

  • Never leave jewelry on the edge of the sink, they can very easily slip down the drain. 

  • Do not sleep in you jewelry. 

  • When traveling, give care to packing your jewelry items. Protect your pieces from scratches and impact damage by using padding. Jewelry travel totes are recommended. 

  • Keep silver away from sulfurous materials to prevent tarnish. Store in an airtight zipper bag to prevent air from coming in contact with your silver.

Cleaning Your Jewelry:

When cleaning your own jewelry, it is important to remember that precious metals like gold and silver are susceptible to damage from exposure to chemicals found in many household cleaning agents. These and other common chemicals, such as chlorine found in most pools, can also damage or discolor gemstones. Clean your jewelry and colored gems with warm water, a soft brush, and use only a mild soap (no detergents) if at all. A water pick or toothpick may be used to clean the hard to reach places, while a soft, lint-free cloth works well for drying and polishing. And of course, be sure to close the sink drain before cleaning. A list of cleaning tips follows:

  • Clean ear wires with rubbing alcohol.
  • Use a soft polishing cloth to clean your pearls and gemstone jewelry. Use of chemical paste, liquid and bath cleaners are too harsh.
  • Avoid wearing jewelry when spraying hair spray, perfume, and when coloring your hair; different agents cause jewelry to dull.
  • Purchase an appropriate cleaning solutions to keep your pieces clean and untarnished. Consider using an ultrasonic cleaner, but first consult the Gemstone Care chart below.
  • Grease can be easily removed from gold jewelry by dipping it in rubbing alcohol.
  • Don't rub precious metal with anything other than a fine piece of felt or polishing cloth to prevent scratching from fibers.
  • Never use an ultrasonic cleaner on organic materials (amber, bone, coral, horn, ivory and pearls). This is also true for opals and turquoise.
  • Pearls require special care. After each wearing, gently wipe them with a soft cloth to remove body oils and perfume.


*The diamond must be in the same condition as at the time of purchase and accompanied by any reports and or certificates.  

The new diamond selection must be at least double the value of the original diamond.